GET TO KNOW ME

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For over a decade, I have been building professional beauty brands that inspire by blending creativity, strategy, and innovation to reinvent the way beauty connects with people.

 

My career has taken me across the US and Europe leading global launches and digital transformations that turn vision into measurable growth.

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From multi-million dollar campaigns to sustainability-driven product stories,

I have shaped experiences that spark cultural relevance, deliver double-digit growth, and win international recognition. Brands such as Biolage and L’Oréal Professionnel have trusted me to lead their reinvention, elevating them as pioneers in sustainable and wellness-driven beauty.

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I thrive where creativity meets data, where bold ideas translate into measurable results. My leadership style is collaborative and dynamic, bringing together cross-functional teams to craft seamless consumer journeys, from in-salon experiences to social-first storytelling.

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LET'S CONNECT

 

And explore how innovation, sustainability, and storytelling can build the

next generation of brands.